A model citizen, a lifestyle modeled on glue sticks, and the supermodel that’s out of reach
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Santa Cruz Bicycles The Roll Up Newsletter
Vehicle models and tools cover a work table

Wheelie Yellow

Where life imitates art. And vice versa

 

We have a huge range of models—some might even say too many. It can be tough to choose between them all. So this week, I’m here to help narrow things down and focus your dopamine-driven, social media-addicted mind on the models I think are worth your attention.

 

The first is the Wheelie Yellow Youtube channel, which features some amazing model building and miniaturized hooning shenanigans (Hang on, I just realized that “Hoonigan” might not be a portmanteau of ‘hooning’ and ‘hooligan’, it’s actually ‘hooning’ and ‘shenanigans’, right?). 

 

I recommend starting with The End and then losing your mind with some hot glue-fueled, unhinged ASMR in The Van Build. You're welcome.

WATCH WHEELIE YELLOW

Handy MacAskill tries his hand at even more tricks in the latest video

Handy MacAskill Is Hands Down Better Than You 

Model behavior from our elite rider

 

Often, the greatest model is the one everyone wants but no one can get their hands on. In this case, that’s Handy MacAskill’s 5010 finger bike.


The first finger-licking-good Handy MacAskill shred emerged during the depths of the COVID lockdowns. Like the rest of us, he was confined to his home, so he got creative with his surroundings to film what has since become one of the most iconic action parts in MTB history… or at least, we think so. He built, rode, and filmed the whole thing with his own hands. A true Renaissance man. Rewatch it HERE.


That film went viral, racking up over 40 million views. It got so big, we had to shower Handy with hand sanitizer.


But as they say, the devil makes work for idle hands. And Handy wasn’t about to let his fingers sit still. Once he could finally escape his backyard, he set out to build more features and stunts for the sequel.


For the follow-up, we wanted to give Handy something special. So we had a custom 5010 built just for him. You can check out the making-of video HERE.


After that second film dropped, Handy disappeared for a while. Some say he got drunk on fame (and maybe the hand sanitizer). Others say his lightning-fast fingers landed him in hot water with the wrong crowd. Some claim he got his fingers in too many pies and ended up in dire straits, living in a squat in Glasgow. Still others say he’s been soul-searching, secretly filming a new part that will blow everyone away. All we know is, he’s Handy MacAskill.

WATCH HANDY GET ROWDY

Santa Cruz Skitch ebike lets you do it all

Smiles And Miles Aboard The Best Bike Ever  

Skitch stories stretched to save the point of this baffling newsletter

All jokes aside, my personal favorite Santa Cruz model is the Skitch. It’s the ultimate traffic-slipping, rat race-escaping teleportation device. It replaces car journeys with bike rides, but does so in a way that makes you feel like you’re drafting a sports car. The lightweight frame and mid-powered motor give you the feeling of being naturally fit. And when you feel like that, you just want to ride and ride. So much so that you’ll find yourself making up excuses to take the Skitch out. 

 

The following is based loosely on a story that I was told. And in no way something I did last night…

 

Skitch rider: Honey, we’re running low on milk. I’ll pop out and get some more.

 

Skitch rider’s other half: There’s a whole fresh jug. I just bought it this afternoon. Besides, it’s getting late; the store will be closed any minute.

 

Skitch rider: It’s not a problem; I’ll go now. I’d hate to run out. 

 

Skitch rider’s other half: How will we run out between now and morning? There’s loads. Besides, your favorite show is about to start.

 

Skitch rider: Nah, I really should go get some more. 

 

Skitch rider’s other half: Why are you so concerned about milk all of a sudden. You don’t even drink it. Every time you even get as much as a whiff of dairy produce, you bloat up like a cartoon balloon character, and you can’t be further than arm's reach from a washroom. 

 

Skitch rider: Don’t exaggerate. That was one time and I told your mother I’d pay for the cleaning. Look, it’s no problem, I want to do this; for you. 

 

Skitch rider’s other half: Then you better buy extra toilet paper as well. 

 

Skitch rider: [swings open the door, throws a leg over the bike, and is off in a blur of spinning legs and a flood of endorphins, dopamine, serotonin, and norepinephrine]

 

So there we have it: the best bike is the one that makes you do dumb, fun things that you irrationally rationalize to yourself and loved ones. 

SERVE UP A SKITCH

Handy Post-Ride Gear

Hand models a black Cannery Cup against the backdrop of a sweet Patch Hoodie in Maritime Blue

Whether you're among those of us lucky enough right now to indulge in daily lunch laps and full weekend ridefests in pretty prime riding conditions or you're already deep into The Winter Arc rituals, you can still strike your best post-ride poses in our newest arrivals. Shop today and get it in time to rock around holiday gatherings like a pro.

SHOP WHAT'S NEW

About The Roll Up...

Designed to keep you in the know on all things Santa Cruz, The Roll Up is our weekly Rider email. Named after the many roll-up doors of our factory in Santa Cruz, Calif., this little e-weekly will both show you some of the things we're working on, as well as give you a glimpse behind the doors. Thanks for riding along, and let us know how we're doing.

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